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APN Workshop

Adding value to printed products and packaging

11th February 2014 10:00 - 16:00

Village Urban Resort Swansea

There are many ways you could be adding value to your printed products:

  • Improving colour gamut
  • Integrating with digital media
  • Adding electronics

Why aren't you offering these to your customers?

Can you provide solutions and suggestions when end users demand it?

Get behind the hype and see the opportunities for adding value and brand enhancement. The day is aimed at anyone involved in the product supply chain from the manufacturer, the materials suppliers through to buyers.

The keynote speaker will be Dr. Danny "Colour" Rich, Manager of Colour Research Laboratory, Sun Chemical Corporation, New Jersey, who has made long-term contributions in the development of colour tools that improve Sun Chemical's customer productivity. He is the primary inventor and developer of a patented system and method for disseminating colour ink and colorant formulas, combined with a system and method for managing electronic transmission of colour data; developer of an automated ink colour matching of solids and tones; and developer of UV-VIS ATR short path-length spectroscopy to determine the strength of printing inks. In 2013, he was awarded the Robert F. Reed Technology Medal by the Printing Industries of America.

Tours of the WCPC facilities will be available throughout the day

**If you are a member of the APN, please email c.a.hammett@swansea.ac.uk to confirm your attendance to this event**

10:00 - 10:30 Registration & Coffee
10:30 - 11:30 Keynote: Finding Value in Extended Gamut Process Packaging Printing,
Danny C. Rich, Ph.D., Sun Chemical Corporation Colour Research Laboratory
11:30 - 12:00 Coffee and Networking Session
12:00 - 12:40 Your Mission - An Extraordinary Graphical Printed Product,
Prof. Dr.-Ing. Gunter Huebner, HdM, Stuttgart
12:40 - 13:20 Getting more from Print,
Andrew Hewitson, MD, Reproflex 3
13:20 - 14:20 Lunch and Networking Session
14:20 - 15:00 Learning from the Past,
Michael Craine, MD, Cranfield Colours
15:00 - 15:40 Digital Metal,
Sonja Steffl. Project Manager DIGITAL METAL®, LEONHARD KURZ Stiftung & Co. KG
15:40 - 16:00 Combining Print and Digital,
Professor Tim Claypole, Welsh Centre for Printing and Coating
16:00 Meeting Close

"Finding Value in Extended Gamut Process Packaging Printing"

Danny C. Rich, Ph.D. Sun Chemical Corporation Color Research Laboratory

Process printing has for nearly a century provided the world with visual images that appear very similar to natural scenes. Using only 3 or 4 inks or dyes, it is possible to create a wide range of approximately continuous tones of colours, tints and shades. Unfortunately, chemistry and physics have shown that there are limits to the gamut of colours which can be produced using only three primaries due to unwanted absorptions in the colorants and limitations on the layering of one ink over another, especially when using pointillism or half-tones to create the nuances in the image. Modern synthetic organic chemistry may provide colorants with more ideal optical behaviors but usually at a price that is far outside the requirements of packaging printing. As a result, packaging printing has been forced to utilize many special inks blended from multiple pigments to produce truer brown and cleaner orange, deeper blue and indigo tones. So a packaging converter will have to setup and maintain a press with six to ten print stations. Four of the stations may be dedicated to printing CMYK and the rest to specialty spot colours and appearance modifying varnishes. Some designs require only a single spot colour others two, three or more. Maintaining the long press run so that some small image element may be printed in a correct but otherwise unattainable colour is a cost laden process, bringing value to the packaging buyer but not to the converter.

Extended gamut process printing, sometimes called hi-fi printing or multicolour process printing is a well-known method for producing images with brighter, more colourful tones. It was developed, originally, to provide commercial printing with better, more accurate graphic reproductions. Recently, however, it is being used to create special colours through process printing and thus eliminate or dramatically reduce the use of spot colour inks. Exactly how can the converter and the packing buyer extract value from this process when they have seemingly exchange a press with 4 process colours and 3 spot colours for a press with 7 process colours? This keynote presentation will review the history and theory of extended gamut process printing and identify where value is being extract and where it is not found. Early adopters have reported success in certain types of packaging printing but also reported on issues that can exact an unforeseen toll. The North American Flexographic Technical Association has been working for several years on identifying which aspects of the flexographic packaging printing can benefit from an ECG system and how that system should setup and optimized to maximize the returns to both the converter and the packing buyer.

"Your mission - an extraordinary graphical printed product"

Gunter Hubner

In the study program "Print and Media Technology" at the University of Media (Hochschule der Medien, HdM) Stuttgart one of the core items of the curriculum is a student project work that stretches over 2 semester. The goal of the work is to create and produce an extraordinary graphical printed product, typically a book that features several printing processes or things like augmented reality etc. and comes in a kind of casket or something similar. Examples are a Web2Print cookbook or a nicely designed fairy tale book or a book about a famous Live Jazz Club (The Bix) in Stuttgart with impressive photographs of the musicians in action. One of the recent examples was a calender for the VIP-customers of an insurance company that contains some gimmicks like LED-Lighting.

The talk will show how the LED-lighting was realized and what kind of unexpected problems can occur.

"Getting more from print"

Andrew Hewitson

In an extremely competitive market place, creating a product or a service that stands out from the crowd is every company's challenge. R3 have focused on their core capabilities - adding value while delivering colour. Andrew's presentation gives an insight into the necessary components of the graphics process to what can only be described as the next generation packaging and ultimately adding value whilst delivery colour.

"Learning from the past"

Michael Craine

As an independent ink company, Cranfield have found a niche over the last thirty years as a manufacturer of specialist formulations for archival and artistic use, whilst at the same time continuing to supply lithographic printers in the commercial and carton sectors. During the presentation, Michael Craine will explain how these differing roles are kept in tension and how the traditional and modern print sectors can learn from one another. Michael will illustrate the company's role in keeping older technologies alive and the daily task of translating the hopes of the end-user into a workable and commercially viable solution!

"DIGITAL METAL® - Real Metal Effects by Digital Printing"

Sonja Steffl

KURZ is a major international supplier of hot stamping technology on a wide assortment of products including packaging, greeting cards, electronic devices, household appliances, cosmetics, textiles, furniture, automotive parts, and numerous other items.

KURZ newly developed the metallization system "DIGITAL METAL®" that realizes glossy metallic effects for digital print processes.

DIGITAL METAL®, a technology that combines digital printing with a lacquer and a metal transfer process, provides an economical means of producing metallized surfaces - even for small runs or custom print jobs.

KURZ supplies DIGITAL METAL® as a complete system comprising transfer foils in a variety of designs and the DM-LINER® machine.

Sonja's presentation will give an insight into the innovative technology of DIGITAL METAL® as well as its different characteristics and application fields.


Dr. Rich obtained his Bachelors degree in Physics from the University of Idaho in 1973. He then spent two years at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. He received a Masters degree in Physics in 1977. His research involved laser optics and its application to light scattering experiments. During his studies at VPI&SU he obtained a summer internship in the Sherwin-Williams Research Center in Chicago. While there, he met Dr. Fred W. Billmeyer, Jr. who convinced him to transfer to Rensselaer Polytechnic Institute and work toward a PhD in Color Science. In 1980, he completed his program of studies by defending his dissertation entitled, "The Perception of Moderate Color Differences in Surface-Color Space".

He returned to the Sherwin-Williams Company in the fall of 1980 where he directed work on optical properties of coatings, process control, computer modeling and statistical experiment design. In the fall of 1984 he became the Manager of Research for Applied Color Systems Inc. in Princeton, New Jersey where he did research on color simulation, instrument design and optical metrology and calibration. In 1989, Applied Color Systems, Inc. became part of the Eichhof Group of Lucerne, Switzerland and along with Instrumental Colour Systems in the United Kingdom and Datacolor of Switzerland, became Datacolor International. Dr. Rich held the position of Manager of Advanced Colorimetry and Metrology for Datacolor International. In 1998 Dr. Rich joined the Sun Chemical Corporation to direct the Sun Chemical Color Research Laboratory in the Daniel J. Carlick Technical Center, Carlstadt, New Jersey.

His current responsibilities include visual and instrumental tolerancing, corporation wide instrument reproducibility, standards and calibration and lighting engineering for Sun Chemical world-wide. He was the technology lead in the development of SmartColour, which was awarded a Thomas Alva Edison award for innovation by the Research Council of New Jersey, and which has been fully incorporated into the PantoneLive color communication system. He was the given the 2008 Technical Achievement Award by National Printing Ink Manufacturers Association.

Dr. Rich has published on all aspects of Color Science and Engineering, including visual perception, instrumentation, and mathematical modelling. He is married and has a daughter and twin boys. He is active in standards development for the reproduction industry and participates in the working committees of ANSI-CGATS, ISO TC 130, the U.S. national committee of the CIE (CIEUSA), the IDEAlliance Print Properties Committee, and the Flexographic Technical Association's Flexo Quality Committee (FQC). He is a member of the Optical Society of America, the Inter-Society Color Council, Society for Imaging Science and Technology and the Illuminating Engineering Society of America.

Prof. Dr.-Ing. Gunter Huebner

Gunter HuebnerSince 1999 Prof. Huebner teaches at the University of Applied Science, Stuttgart Media University "Hochschule der Medien" (HdM) in Stuttgart, Germany.

Since 2004 he is the leader of the HdM study program "Print and Media Technology". Besides the entire printing technologies and printing processes his specialties in teaching are digital printing and screen printing.

In 2006 the Institute for Applied Research (Institut für angewandte Forschung - IAF) was founded at the HdM. He took over the leadership of the IAF which is an umbrella organization over meanwhile about 30 research groups within the HdM. His own research group is called "Institute for Innovative Applications of the Printing Technologies" "IAD" and mainly deals with functional and fine line printing. Recent successful developments are printed antennae for automotive applications and screen printing of rechargeable batteries.

Before joining the HdM he worked for about 11 years with the companies AGFA Gevaert AG and DuPont de Nemours as a research and process engineer or system specialist, thus, combining mechanical and process expertise with a well-grounded knowledge in information technologies.

With his PhD-thesis about numerical simulation of ink-splitting processes in printing he 1991 obtained the Dr.-Ing.-title at the Technical University, Darmstadt, the place where he had passed his diploma in mechanical engineering, before.

Andrew Hewitson

Andrew has 24 years of exposure to packing pre-press production right at the cutting edge. In 1996 Andrew created Reproflex 3 with his business partner Trevor Lowes. Instrumental in the strategic direction from day one Andrew and his team has developed R3 into one of the UK's most technically advanced Packaging Pre Media companies. As a respected influence within packaging circles Andrew has acted for various organisations including Unilever as a packaging training consultant and prides himself on understanding each process technically as well as commercially. The R3 team employs 29 people and delivers Flexible packaging digital Pre-Press and Flexographic plates to all flexographic processes and to many UK and European printers.

Michael Crane

Michael Craine studied Ink Chemistry at Watford College before dealing with customer complaints in the paper and board industry. Michael joined Cranfield in 1991 and with fellow directors has seen the company maintain its position as a respected independent ink manufacturer. The company is also a Rapide distributor for a Sun Chemical in Wales and the South West of England.

Sonja Steffl, Project Manager DIGITAL METAL®

After finishing an apprenticeship as a General Business Administrator and working as a Financial Accounting Clerk at company Dürr, Sonja studied International Business (B.A.) at Georg-Simon-Ohm University of Applied Sciences in Nuremberg (Germany). Subsequent to her graduation, Sonja applied for a management traineeship in Sales and Marketing at KURZ. During this internal training program throughout the whole company KURZ she gained broad experience and knowledge in various areas such as production, logistics, sales, product management, purchasing, controlling, R&D as well as different project assignments in Asia, UK and Germany. After a 2-years training period, she got assigned as the project manager for DIGITAL METAL®.

Prof. Tim Claypole

Tim Claypole is a founder and director of the WCPC (Welsh Centre for Printing and Coating, Swansea University). He is a faculty member of the College of Engineering, Swansea University. His areas of research include colour control, manufacturing systems, quality, maintenance, reliability experimental design, fluid mechanics and process thermodynamics. He is a British Expert on ISO TC130 on standards for the graphic arts. As well as graphics and packaging, he has internationally leading research on the use of volume printing processes for advanced manufacture of a diverse range of products including electronics, sensors and point of care health.

Tim led the ERDF funded DIPLE project won the 2009 Regiostars award for "Research, Technology Development and Innovation", reflecting the successful transfer of the research into industry. He was awarded an MBE for his services to graphic arts and industry in the 2010 Queens New Years Honours.

His contribution to the printing industry has been recognised by the industry with the TAGA Michael Bruno award in 2008 and in 2009 an EFTA special award for outstanding contribution to flexographic printing. The EPSRC, Government and Industry have funded his research that has led to over 170 publications on printing and related topics. He recently finished a prestigious EPSRC Portfolio Grant in "Complex Fluids for Complex flows", these are only awarded to World leading research groups. He is a co-investigator on the EPSRC Centre for Innovative Manufacture of Large Area Electronics. This major UK award for research is held by the WCPC jointly with the other 3 UK Centres of excellence in Printable Electronics - Cambridge University, Imperial College London and Manchester University.



Village Urban Resort Swansea

Langdon Road, Swansea, SA1 8QY