We use cookies to ensure that you get the best user experience. - more information

APN Workshop

Cross Media Integration

13th May 2014 10:00 - 17:00

Village Urban Resort Swansea

In many ways, media industry is at a crossroads as changes in reading habits and the shift toward web-based media and e-solutions have impacted on the demand for print and revenue from paper-based advertising. However, many benefits may be achieved from innovations that make use of both print and electronic media. Several examples exist where successful combinations have been achieved e.g. through the use of image recognition, augmented reality or printed electronics to bring interactivity into graphic products

This workshop will explore issues, looking to how Europe and Wales in particular can gain maximum benefit from these emerging trends. The keynote speaker, Helene Juhola, R&D Director at the Federation of the Finnish Media Industry, is leading the team responsible for sector strategies, innovation programmes and future competences in the media industry. There are strong similarities between the issues faced in Finland and Wales, as both have a similar size of population dispersed across the country with a few major cities and are focused on developing a knowledge based economy.

Manfred Werfel of WAN-IFRA will present the view of the World newspaper organisations, while other speakers will focus on opportunities and technical issues.

This workshop receives financial support from the Welsh Government A4B program and EU COST Action FP1104 "New possibilities for print media and packaging - combining print with digital".

For APN members there are two complimentary delegate places included in the annual membership fee. However, non-members can attend for a fee of £50 + VAT per delegate.

**If you are a member of the APN, please email c.a.hammett@swansea.ac.uk to confirm your attendance to this event**

10:00 - 10:30 Registration & Coffee
10:30 - 11:00 Keynote: Finnish way of organizing innovation development in the media sector,
Helene Juhola, Federation of Finnish Media Industry
11:30 - 12:00 Coffee and Networking Session
12:00 - 12:40 (Re)imagining paper as a digital disruptor: Interactive Newsprint and the Internet of Things,
Paul Egglestone, University of Central Lancashire
12:40 - 13:20 Design principles for interactive newsprint,
David Frohlich,University of Surrey
13:20 - 14:20 Lunch and Networking Session
14:20 - 15:00 Newspaper+, enriching the user experience,
Manfred Werfel, WAN-IFRA
15:00 - 15:30 Value added print on newsprint,
Prof. Tim Claypole, Welsh Centre for Printing and Coating
15:30 - 16:10 Coldset - Protect, Enhance, Differentiate,
Paul Casey, Sun Chemical Ltd
16:10 - 16:30 Printmark - benchmarking newsprint,
Prof. Tim Claypole, Welsh Centre for Printing and Coating
16:30 Meeting Close / Coffee and Networking Session

"Finnish way of organizing innovation development in the media sector"

Helene Juhola, Director R&D, Finnmedia

Media sector is in the disruption that can be compared to the invention of printing technology. Digitalisation and especially mobile technology have changed the consumer behaviour. We are not any more in the traditional push business but in the pull business. Users decide where and when and what they prefer to listen, read or watch. Print media is loosing it's share especially in news media, but also in magazine business. The pressures to digitalize education is strong. Advertising is moving to digital channels in accelerating pace. Media is acting nationally but competing globally. Giants like Google is conquering the advertising market. Apple, Amazon and Netflix are taking the customership and money from media. R&D spending is huge compared to almost none of the media sector.

There are four big challenges for media sector. The first is to cope the digital transition of the media consumers. We have to lead our readers to use digital media services. Otherwise they will spend their time and money on other services. Second is to provide as good media and customer experience as possible. The content has to be superb served in a way that nobody else is able to do. Third is the business models and earning logics. The necessity to get paid for also digital content is evident. Advertising will still be an important source of income to media sector. How to serve people in their multichannel purchasing path? How to integrate physical and virtual, print and digital in a user friendly way? How to serve users, readers, customers on individual level. And finally are we able to innovate and develop in agile manner and with increasing speed? The management challenge is huge. Is the culture of the company supporting trial and error and cooperation.

In Finland we believe that networking and ecosystem building are the only way to cope these challenges. Six non-profit research companies owned by industry and research were founded at the end of 2000's. One of them is DIGILE that aims to increase the pace of development of Finnish ICT and digital business. Within this company we just finalized a four year industry driven innovation program called Next Media. 60 companies and 9 research partners have intensively worked together on the basis of a common Strategic Research Agenda. Next step, currently in progress, is to widen the cooperation to Nordic level and finally be able to get media sector actively involved in Horizon 2020.

"(Re)imagining paper as a digital disruptor: Interactive Newsprint and the Internet of Things"

Paul Egglestone, University of Central Lancashire

Against an increasingly global backdrop of screen-based digital ubiquity, particularly within the news and information sector, this talk examines the potentially disruptive area of the 'internet of things' through focusing on the EPSRC funded Interactive Newsprint research project. Interactive Newsprint seeks to radically advance the 'affordances' of paper by creating a range of prototypes that transform printed matter into powered 'capacitive' touch interfaces where users can experience audio content and interact with votes and polls by simply tapping static print. In addition, by connecting standard printed matter to the internet, Interactive Newsprint offers a further range of 'functionalities'. These include capability to upload and download audio and transfer a range of data from paper to a central server.

"Newspaper+, enriching the user experience"

Manfred Werfel, Deputy CEO , Executive Director, WAN-IFRA

I want to talk about the strengths of the printed newspaper in terms of attracting the reader using innovative options. This includes different kinds of cross media technologies. Technically many possibilities are available to develop rich news media products offering a rich user experience. The question is, however, if stakeholders yet understand the opportunities and are capable to use them.

"Coldset - Protect, Enhance, Differentiate"

Paul Casey, Sun Chemical Ltd

Coldset web offset printing has many advantages over other printing processes both practically and environmentally, but the very nature of coldset - the fact that the ink never dries but only appears to dry - is what confers its disadvantages.

If the negative effects of non drying can be overcome without detriment to the other desirable properties then Coldset can surely gain popularity under appropriate circumstances. I intend to show samples and discuss coldset print which has been protected, enhanced and hopefully differentiated by means of water based overprint varnishing.

Helene Juhola

Helene JuholaMs. Helene Juhola is the Director R&D at the Federation of the Finnish Media Industry in Helsinki, Finland and the agent of Media Industry Research Foundation in Finland. Finnmedia is an umbrella organisation for the mass media and the graphic arts industry supported by the majority of the Finnish media companies. Helene is leading the team responsible for sector strategies, innovation programmes and future competences in the media industry. She has been one of the key persons in the Finnish Next Media Programme and the coordinator of eReading work package. For the time being she is organizing a Nordic Next Media Program and participating in the WAN-IFRA Media Innovation Hub initiative.

Ms. Juhola holds a M. Sc. Tech. degree from the Technical University of Helsinki. She was earlier engaged at VTT as the Research Manager of Media Research field until 2004. She is also a former president of Iarigai (Print and Media Research) from the year 2003 to 2011.

Paul Egglestone

Paul EgglestoneA former independent TV producer working for BBC, ITV and Sky on regional and network programming, Paul now focuses on digital storytelling. He established The Media Innovation Studio, UCLan's international research studio for media innovation in 2012. His current media research project AeroSee (www.aerosee.org) has been named by the DesignMuseum as one of the top designs of 2014. Paul has worked with journalists, film-makers, producers, photographers games designers and artists from the BBC, Sky TV, The Independent, The Times, the Guardian, HaymarketMedia, Johnston press and Trinity Mirror to collaborate on a series of projects addressing the challenges posed by digital convergence. As part of this work he developed a cross platform training programme with the BBC called inFUZE. His research projects include the recent Digital R&D funded project with MIT and Punchdrunk theatre in NYC and a second with Unlimited theatre company. He recently led the award winning 'Interactive newsprint' project, and the NESTA funded participatory journalism project 'Speak-Up-Preston' which followed work on the Preston based community journalism 'Bespoke'. He teaches documentary film-making, community journalism and media Innovation at the School of Journalism and Media atUCLan. In 2010 he was identified as a leading innovator in journalism and media.

Dr. David Frohlich

David Frohlich is Director of Digital World Research Centre at the University of Surrey and Professor of Interaction Design. He joined the Centre in January 2005 to establish a new research agenda on user centred innovation in digital media echnology. Current work includes a mixture of PhD and Research Council projects exploring a variety of new media futures relating to digital storytelling, personal media collections, and community news and arts. Prior to joining Digital World, David worked for 14 years as a senior research scientist at HP Labs, conducting user studies to identify requirements and test new concepts for mobile, domestic and photographic products. David has a PhD in psychology from the University of Sheffield and post-doctoral training in Conversation Analysis from the University of York.

He has also held visiting positions at the Royal College of Art, Universities of York and Manchester and is founding editor of the international journal. Personal and Ubiquitous Computing.

David Frohlich

Manfred Werfel

Manfred WerfelManfred Werfel is WAN-IFRA Deputy CEO and Executive Director, based in Germany. He took up duties at the association in April 1996.

The association organises conferences, events, seminars, study tours and training. In the area of newspaper technology it supports standardisation in the print production area, maintaining the association's Technical Committees. WAN-IFRA runs print quality competitions and offers consulting.

Manfred Werfel specialises in reproduction and prepress applications as well as in colour management and print standardisation in the newspaper environments.

Born in Wiesbaden, Germany, he followed his secondary school education with studies in Frankfurt/Main and Mainz, which he completed with the examination as a grammar-school teacher in 1980. Following a professional re-orientation, he underwent training as a compositor for photo typesetting. In 1984, he joined former Linotype in Eschborn. Following the merger of Linotype and Hell, Manfred Werfel "changed sides" from text to image in 1992. As Business Manager responsible for Linotype-Hell's colour reproduction and colour management systems, he influenced the company's product development and market orientation in this area.

Prof. Tim Claypole

Tim ClaypoleTim Claypole is a founder and director of the WCPC (Welsh Centre for Printing and Coating, Swansea University). He is a faculty member of the College of Engineering, Swansea University. His areas of research include colour control, manufacturing systems, quality, maintenance, reliability experimental design, fluid mechanics and process thermodynamics. He is a British Expert on ISO TC130 on standards for the graphic arts. As well as graphics and packaging, he has internationally leading research on the use of volume printing processes for advanced manufacture of a diverse range of products including electronics, sensors and point of care health.

Tim led the ERDF funded DIPLE project won the 2009 Regiostars award for "Research, Technology Development and Innovation", reflecting the successful transfer of the research into industry. He was awarded an MBE for his services to graphic arts and industry in the 2010 Queens New Years Honours.

His contribution to the printing industry has been recognised by the industry with the TAGA Michael Bruno award in 2008 and in 2009 an EFTA special award for outstanding contribution to flexographic printing. The EPSRC, Government and Industry have funded his research that has led to over 170 publications on printing and related topics. He recently finished a prestigious EPSRC Portfolio Grant in "Complex Fluids for Complex flows", these are only awarded to World leading research groups. He is a co-investigator on the EPSRC Centre for Innovative Manufacture of Large Area Electronics. This major UK award for research is held by the WCPC jointly with the other 3 UK Centres of excellence in Printable Electronics - Cambridge University, Imperial College London and Manchester University.

Paul Casey, Sun Chemical Ltd

Paul CaseyJoined the printing industry in 1969 working on the development of presensitised printing plates - this work led to the development and commercialisation or the market leading "Marathon" plate. After less than a year I moved to the printing ink side of the industry, firstly with Coates Brothers and later with Ault and Wiborg which became Sun Chemical in the 1970's.

I am qualified as a chemist originally and later gained qualifications in Industrial Management. I have held many posts both technical and commercial within Sun Chemical and currently occupy the post of Product Director for Coldset in Europe. If

I have one overriding passion within my professional life it is to cut through artificial jargon and mystique within the industry and consequently foster better understanding and engagement at all levels.

My motto would be wherever possible to "keep it simple and to challenge everything".



Village Urban Resort Swansea

Langdon Road, Swansea, SA1 8QY